Case Study: Natural Dog Company achieves subscriber growth, retention, and higher AOV with Friendbuy

How Natural Dog Company Accelerates Subscriber Growth, Acquisition & Retention with Friendbuy, Klaviyo & Okendo

Natural Dog Company wanted a way to scale word-of-mouth referrals, encourage repeat purchases, and capture high-intent subscribers without treating referrals as an afterthought. Using Friendbuy alongside Klaviyo and Okendo, the brand aimed to better incentivize loyal customers, personalize outreach, and connect referral activity to existing marketing workflows.

Friendbuy helped Natural Dog Company launch a seamless referral program integrated with Klaviyo and Okendo, automatically syncing referral links, coupon codes, and review-driven prompts into customer profiles. The results included a 20% higher AOV for advocates, an 11% higher AOV for referred friends on first purchase, and about 5% of email subscribers coming from the referral program, delivering measurable growth in retention and acquisition for Natural Dog Company with Friendbuy.

Natural Dog Company

Allison Kelly

Director of Creative Branding and Retention