Case Study: Get Back Necklaces achieves 700% referral revenue growth with Friendbuy

How Friendbuy’s Built-In Optimization Tools Helped Get Back Necklaces Grow Referral Revenue by 700%

Get Back Necklaces wanted a referral program that could scale with growth while helping the team measure performance and improve customer retention. They chose Friendbuy’s referral platform to make sharing easy and to test different referral offers without coding.

Using Friendbuy’s built-in optimization tools and analytics, Get Back Necklaces A/B tested dollar-based and percentage-based rewards, then switched to a “Give 50%, Get 50%” offer. With Friendbuy, referral conversion rates more than doubled, referral revenue rose 320% at first, and overall referral revenue ended up increasing by about 700% versus pre-Friendbuy, with referral AOV also running about 25% higher than non-referral orders.

Get Back Necklaces

Maclaine Borne

E-Commerce Manager