Case Study: Nuuly achieves thousands of new subscribers with Friendbuy

How Friendbuy Helped Nuuly Drive Thousands of Subscriptions Within Weeks of Launch

Nuuly, the subscription fashion rental brand from URBN, needed a cost-effective way to keep acquiring new customers after launch. As a new company with no prior referral-program experience, Nuuly wanted a user-friendly, brand-consistent solution and turned to Friendbuy to help launch its first referral program.

Friendbuy quickly implemented a customizable referral platform for Nuuly, including a “give $10, get $10” offer, automated reward fulfillment, fraud checks, performance tracking, and A/B testing. The results were strong: Nuuly’s top 10 advocates drove more than 2,500 new subscribers in just a few weeks, holiday sales were their best since launch after a “give $20, get $20” promotion, and Friendbuy became Nuuly’s most important organic growth channel.

Nuuly

Rachel Smith

CRM & Analytics Manager