Case Study: Tonal drives up to 7% of online revenue with Friendbuy

How Friendbuy Drives Up to 7% of Tonal's Online Revenue

Tonal, the home fitness brand often called the “Peloton for weight training,” needed a scalable referral program to support growth, drive year-round sales, and meet customer demand without building an in-house system. Tonal chose Friendbuy to provide a turnkey referral solution that could work efficiently and fit its marketing team’s needs.

Friendbuy worked with Tonal to launch a flexible, app-gated referral program with customizable rewards, helping reduce fraud and making updates easy through APIs and a dashboard. The program has been a major success: about 10% of Tonal customers have used it, it delivers a 500% higher conversion rate than other channels, and it drives up to 7% of Tonal’s monthly online revenue, translating to millions in yearly referral sales.

Tonal

Rich Krolikowski

Growth Marketing Manager, eCommerce