Case Study: Branch Furniture achieves 50x ROI with Friendbuy

How Branch Furniture Achieves a 50x ROI With Word-of-Mouth Referrals

Branch Furniture needed to replace a glitchy, stagnant referral program that wasn’t scaling with its fast-moving shift to direct-to-consumer sales. To support that growth, Branch partnered with Friendbuy and used its referral platform along with guidance on placements and incentives to improve performance across the customer journey.

Friendbuy helped Branch launch a seamless referral program across its site, checkout flow, email, and SMS, including integrations with Klaviyo and Attentive. The result was a 50x ROI from referrals last year, and Branch now aims for 5%–7% of revenue to come from word-of-mouth referrals.

Branch

Erika Folk

Director of Marketing and User Insights