Case Study: Casper achieves 7x higher ROI with Friendbuy

How a Friendbuy-Powered Referral Program Generates 7x Greater Return than the Average Marketing Investment

Casper, the analytically driven mattress brand, needed a scalable way to manage and optimize referrals with a lean team. Using Friendbuy’s referral platform, Casper sought a turnkey solution to process and validate referrals, fulfill rewards, and gain better visibility into program performance.

Friendbuy implemented a referral program with built-in A/B testing, analytics, and automated reward fulfillment, helping Casper quickly launch and refine offers. The result was a referral program delivering 7x higher ROI than Casper’s average marketing investment, plus a 13% increase in referral conversion rate and significant time savings through automation.

Casper

James DeStefano

Senior Director of Customer Marketing & CRM