Case Study: Byte achieves higher ROI and 50% referral conversion with Friendbuy

Byte’s Friendbuy-Powered Referral Program Drives More ROI than Any Other Channel

Byte, the direct-to-consumer invisible aligners company, needed a cost-effective way to drive growth without increasing marketing spend or sacrificing customer experience. Building an in-house referral program was too time-consuming and expensive, so Byte turned to Friendbuy to power its referral efforts and help turn loyal customers into brand advocates.

With Friendbuy, Byte launched a referral program using personal URLs, email/SMS/social sharing, automated rewards, analytics, and integrated placements across the website and triggered emails. The results were strong: referral conversions reached about 50%, referral transactions doubled year over year, one seasonal campaign produced a 2x lift in conversions, and Byte grew fast enough to be acquired by Dentsply Sirona for $1 billion while projected to surpass $100 million in annual sales.

Byte

Aaron Hall

Marketing & Referral Program Manager