Case Study: Bathhouse Builds a Self-Sustaining Growth Engine with Friendbuy

Bathhouse drives 20% of new customers from referrals with Friendbuy

Bathhouse, a modern wellness company, was struggling with the high and often hidden costs of paid advertising, including rising customer acquisition costs and significant operational overhead. They sought to move away from this model and instead systematically activate the organic word-of-mouth recommendations that were already happening among their customers. To achieve this, they partnered with Friendbuy's referral and loyalty program software.

Friendbuy implemented a custom solution featuring a referral program with stackable, service-based rewards and a loyalty program designed to break down customer silos and drive product discovery. The results were significant, with referrals now accounting for 20% of new customers and a 22% conversion rate on referred friends. One remarkable advocate generated $70,000 in referral sales. The programs also led to better inventory utilization, improved product adoption, and a deeper brand connection, creating a self-sustaining growth engine for Bathhouse.

Bathhouse