Case Study: August Equity refreshes its brand and digital presence with Friend Studio

August Equity refreshes brand and website with Friend Studio after 20 years

August Equity, a UK-based lower mid-market private equity firm, sought to redefine its brand to reflect its new strategic direction and leadership. The challenge was to create a branding and digital presence that would demonstrate momentum and reinforce its distinct market position. They engaged the vendor, Friend Studio, for branding and investor communications services.

Friend Studio implemented a comprehensive solution, developing a new strategic brand framework, a refreshed visual identity featuring an animated star symbol, and a fully responsive new website. The rebrand was aligned with the firm's move to a new office, ensuring the physical space reflected the new brand values. As a result, Friend Studio successfully created a cohesive and aspirational brand that set a new benchmark for the firm's online presence and supported its long-term growth ambitions.

August Equity