Case Study: Great Wrap repositions as a materials science brand with A Friend Of Mine

Great Wrap launches into the US market with A Friend Of Mine

Great Wrap, an Australian materials science company making cling wrap from food waste, faced the challenge of launching into the saturated North American market. They needed a strategy and brand identity to reposition themselves as more than just an eco-friendly brand and to clearly communicate their technical prowess while maintaining a fun personality. They partnered with the vendor A Friend of Mine for services including brand strategy, identity, and web design.

A Friend of Mine created a solution that set Great Wrap apart with a bright color palette, bold typography, and approachable, playful art direction. This included a suite of illustrations to humanize the tech-led brand and an eCommerce website that balanced scientific credibility with accessibility. The results were powerful, with the relaunch garnering significant international interest from customers, investors, and future talent that the company hadn't previously imagined, greatly accelerating their business growth.

Great Wrap