Case Study: Motta Group achieves 60% training cost savings with Friedman University

Motta Group - Customer Case Study

Motta Group, a retail operator with stores in more than 15 countries across Latin America and over 3,000 employees, needed a better way to scale training as it grew. Its traditional face-to-face, headquarters-led training model was costly, inconsistent across trainers, difficult to schedule, and slow to report on, making it hard to keep frontline employees trained efficiently. Friedman University helped them move to a single digital learning platform with online sales and management training content.

With Friedman University’s LMS and microlearning-based Sales Training Content, Motta Group standardized training, improved real-time performance tracking, and boosted completion rates to 95%. The change cut training time by more than 50% and reduced training costs by 60%, while driving measurable business gains including a 17% increase in customer experience, an 18% increase in add-on sales, a 10% increase in in-store sales, and a 7% reduction in point-of-sale errors.

Motta Group