Case Study: Sweep achieves top 5 app downloads and 900% market share growth with Friday.ie

Sweep reaches Top 5 in its category with Friday.ie and cuts CPI by 50%

Sweep, an innovative car-buying app in Ireland, faced the challenge of differentiating itself and targeting the right audience in a highly competitive market. The company needed to educate potential users and convert them on its unique, Tinder-inspired platform. Friday.ie worked with Sweep to address this challenge through digital strategy, creative design, and targeted advertising.

The solution implemented by Friday.ie involved discovering audience intent to establish the right product positioning and create a full brand toolkit. This strategy was applied across web, social media, and digital advertising. As a result, Friday.ie helped the Sweep app become a Top 5 downloaded app in its category, achieving a cost per install 50% below benchmark and a 900% increase in market share.

Sweep