Case Study: Storage World boosts engagement and conversions with Friday.ie

Storage World boosts engagement 28% with Friday.ie

Storage World, a provider of storage facilities, faced the challenge of revamping its outdated brand, website, and marketing strategy to match its new state-of-the-art facility. Their primary goals were to create a website that mirrored the sophistication of their physical offerings and to ensure the online booking process was easy for users, all while leveraging digital marketing to increase visibility and drive revenue. They engaged the digital agency Friday.ie to address these challenges.

Friday.ie redefined Storage World's brand positioning and implemented a comprehensive digital solution. This included a redesigned website with a refreshed identity, a quick quote feature, and a unit size estimator to improve user experience. The vendor supported this with an integrated SEO and PPC strategy. The results were highly successful, achieving top Google organic positions, a 28% increase in engagement rate, a 13% rise in conversion rate, and a 20% year-over-year increase in leads.

Storage World