Case Study: Peter Mark boosts online sales with Friday.ie

Peter Mark boosts online sales by 28% with Friday.ie

Friday.ie partnered with Peter Mark, an iconic Irish hair and fashion brand, to address the challenges posed by its outdated Magento platform. The legacy system limited content updates, underperformed, and failed to meet customer needs, hindering the brand's digital customer experience and commercial goals.

The solution was a hybrid website built on a headless WordPress CMS for content and Shopify Plus for e-commerce, unified by Friday.ie's strategic expertise. This approach tailored the platform to user feedback. The results were significant, with Friday.ie helping Peter Mark achieve a 28% increase in online sales, a 70% higher conversion rate, and a 27% boost in engagement.

Peter Mark