Case Study: IQ-EQ boosts leads and visibility with Friday.ie

IQ-EQ increases leads by 150% with Friday.ie

IQ-EQ, a leading global provider of trust, fund, and real estate services, faced the challenge of promoting its new identity after a rebrand, a task complicated by the pandemic's disruption of traditional business interactions. The company partnered with the digital marketing vendor Friday.ie to enhance its digital presence and re-establish its market position globally.

Friday.ie developed and executed a comprehensive digital strategy for IQ-EQ, focusing on core channels like LinkedIn and Google with tailored content and strategic SEO. This solution drove significant measurable impact, including a 150% increase in leads, a 245% increase in SEO visibility, and a 25% rise in global organic users.

IQ-EQ