Case Study: Fyffes boosts engagement and page speed with Friday.ie

Fyffes boosts page speed by 56% with Friday.ie

Fyffes, a leading global importer and distributor of fruit, wanted to better communicate its sustainable farming practices and commitments to consumers and stakeholders. The challenge was to clearly share its product origins, "farm to table" journey, and adherence to global sustainability standards. They partnered with the digital agency Friday.ie for a comprehensive solution involving digital strategy and user experience.

Friday.ie developed a new communications strategy and refreshed brand proposition for Fyffes, which was implemented through a highly visual and engaging website. This work led to significant measurable improvements, including a 56% increase in page speed, a 40% rise in engagement, and a 45% growth in return users.

Fyffes