Case Study: DublinTown boosts engagement and returning users with Friday.ie

DublinTown boosts engagement by 58% with Friday.ie

The customer DublinTown, representing 2,500 businesses in Dublin's city centre, needed to modernize its website to increase foot traffic and trading by better highlighting events and businesses. They partnered with the vendor Friday.ie, which applied UX research, digital strategy, and web development to address the challenge of creating a simpler, faster site focused on audience needs.

Friday.ie delivered a headless WordPress solution, decoupling the frontend and backend for performance. The collaboration resulted in a 58% increase in engagement, a 30% rise in return users, and a shortlist for Best Collaboration at the Spider Awards.

DublinTown