Case Study: Camino Ways boosts conversions and cuts wasted spend with Friday.ie

Camino Ways boosts conversions 30% with Friday.ie

Camino Ways, a travel service specializing in walking and cycling tours on the Camino de Santiago, approached Friday.ie to optimize their Google Ads campaigns. Their challenge was to eliminate wasted ad spend and significantly improve their conversion rate after previous internal and agency management had delivered mixed success.

Friday.ie implemented a comprehensive Google Ads optimisation strategy. This involved a thorough campaign audit, restructuring ad groups, refining targeting, and optimising ad copy. Their approach included detailed keyword research and advanced bidding strategies. The results were a 25% increase in conversion rate, a 30% increase in conversions, and a 70% reduction in wasted spend for Camino Ways.

Camino Ways