Case Study: Arachas boosts digital marketing performance with Friday.ie

Arachas cuts CPA by 56% with Friday.ie

Arachas, Ireland's largest nationwide insurance broker, approached the vendor Friday.ie with a challenge to optimize their digital marketing. Despite being a leading insurer, they faced intense competition and were struggling with unsatisfactory Google Ads results, limited organic search visibility, and underutilized social media advertising.

Friday.ie implemented a comprehensive solution, rebuilding the Google Ads account, advising on SEO, and formulating a robust paid social strategy. This included thorough audits, keyword research, and campaign restructuring. As a result, Friday.ie helped Arachas achieve a 56% decrease in cost-per-acquisition, a 140% increase in SEO visibility, and a 73% reduction in cost per quote.

Arachas