Case Study: American Multinational Pharmaceutical Company achieves swift MAH transfer and artwork updates with FREYR

American Multinational Pharmaceutical Company transfers 1,000+ artworks in 3 months with FREYR

An American multinational pharmaceutical company faced a significant challenge during a merger and acquisition, requiring the swift transfer of Marketing Authorization Holder (MAH) responsibilities for over 1,000 product artworks across more than 40 countries. With source files only available in PDF and a tight deadline of four to five months, they needed a partner to expedite the regulatory changes and manage the high volume of artwork updates efficiently. They engaged FREYR for its expertise in MAH transfer and artwork management.

FREYR implemented a comprehensive solution by providing on-site coordination resources, creating a dedicated artwork studio, and developing an exclusive client checklist to ensure 100% compliance. They successfully delivered over 20 artworks per day with a 98% right-first-time rate. As a result, FREYR completed the entire project of transferring over 1,000 artworks within just three months, ensuring a quick turnaround time and meeting all tight deadlines for the client.