Case Study: Welsh National Opera strengthens media readiness with Freshwater media training

Welsh National Opera trains 2 senior leaders in one day with Freshwater

The Welsh National Opera (WNO) sought media training for its General Director and Executive Director to ensure they were prepared to communicate positively and handle difficult issues in interviews. The vendor, Freshwater, was commissioned to provide its communications and media training service to help these senior executives become media ready.

Freshwater delivered a full day of personalized, one-on-one media training for the two WNO directors. The solution included message development and practical broadcast interview practice, which created a realistic environment to hone their skills. The Head of Communications at WNO stated that the session successfully built on the delegates' existing experience and achieved the day's objectives, preparing them to deliver key organizational messages effectively.

Welsh National Opera