Case Study: Welsh Government engages the public on climate change with Freshwater

Welsh Government engages 4,000 attendees with Freshwater

The Welsh Government commissioned Freshwater to organize a series of events to engage the public and inspire action on the climate challenge. Their goal was to create a digital platform for conversations between citizens and global policy makers and innovators.

Freshwater designed and managed a virtual event platform for the annual Wales Climate Week, supported by digital marketing and content creation. The results were highly successful, with a single edition attracting over 4,000 attendees and 100 speakers. Their targeted advertising secured 4.5 million impressions, and over 80% of surveyed attendees rated the event's platform and speakers as good or very good. Freshwater's work significantly raised public awareness and fostered crucial climate conversations in Wales.

Welsh Government