Case Study: Welsh Government builds a clear Tech Valleys marketing strategy with Freshwater

Welsh Government builds a 10-point Tech Valleys plan with Freshwater

The Welsh Government faced the challenge of transforming the Blaenau Gwent region from an area struggling with industrial decline into a globally recognized tech hub through its Tech Valleys initiative. To achieve this, they commissioned Freshwater to develop a targeted marketing and communications strategy to support the ten-year investment programme.

Freshwater led a consortium to implement a multi-faceted solution, delivering deep economic research, stakeholder interviews, and a competitor analysis to build an evidence bank and create a core communications strategy. The result was a clear, targeted databank of evidence and a 10-point communications plan that was approved by the Tech Valleys Steering Group, highlighting new investment opportunities and providing strategic direction for the programme's future.

Welsh Government