Case Study: Welsh Government boosts engagement and registrations for Wales Climate Week with Freshwater

Welsh Government boosts X engagement by 53% with Freshwater

The Welsh Government engaged Freshwater to deliver its annual Wales Climate Week as a fully virtual event for 2024. The challenge was to maintain high levels of engagement and accessibility for a diverse audience of climate stakeholders while operating with a reduced media budget.

Freshwater delivered the solution by developing a fresh look for the event and introducing strategic changes, including a fixed application deadline to boost registrations and high-profile speakers to sustain viewership. The vendor enhanced accessibility with AI-driven subtitles and translations. The results included 2,358 registrations with a 36% lower cost per attendee, a 53% increase in social media engagement, and a record 64 Climate Conversation events, reinforcing the week's reputation as a key climate stakeholder event.

Welsh Government