Case Study: Welsh Government boosts Live Fear Free helpline contacts with Freshwater’s integrated campaign

Welsh Government boosts helpline contacts 15% with Freshwater

The Welsh Government sought to raise public awareness of sexual violence and abuse and provide support to victims through its Live Fear Free campaign. They partnered with Freshwater, which provided an integrated, multi-channel marketing strategy to meet these objectives.

Freshwater developed the "Call Out Only" campaign, deploying a coordinated mix of digital advertising, social media marketing, and high-impact physical posters across Wales. This solution drove a 15% increase in helpline calls and significant growth in other contact methods, with a notable 1267% increase in contacts from perpetrators. The campaign also generated 6.8 million digital advert views and 5 million radio impacts, successfully sparking public discussion and achieving its awareness goals for the Welsh Government.

Welsh Government