Case Study: Welsh Government maximises Procurex Wales impact with Freshwater

Welsh Government boosts delegate registrations by 10% with Freshwater

The Welsh Government commissioned Freshwater to provide consultancy services to maximize its impact at the Procurex Wales event. The challenge was to enhance the government's reputation, foster engagement with stakeholders, and support new legislation aimed at improving procurement opportunities for smaller Welsh suppliers.

Freshwater delivered a comprehensive solution that included strategic planning, event management, and a targeted LinkedIn campaign. The results were significant, with delegate registrations exceeding the previous year by 10% and the campaign reaching over 20,000 people. Freshwater's work also led to the successful launch of a new Micro, SME and Third Sector Showcase, which achieved the highest satisfaction score at the event.

Welsh Government