Case Study: Unite the Union delivers major conferences with Freshwater

Unite the Union delivers 22 major conferences with Freshwater

For over a decade, Freshwater has been the event management partner for Unite the Union, the UK and Ireland's largest trade union. Their challenge was to reliably plan and execute all of the union's major national conferences, most notably its large-scale, high-profile biennial National Policy Conference, which involves complex logistics, high-level attendees, and the need for professional production and seamless delivery.

Freshwater's solution involved comprehensive, end-to-end event management, including detailed six-month project plans, risk registers, and innovative 3D animated fly-throughs for venue planning. Their services encompassed everything from stage design and branding to live-streaming and electronic voting systems. The results have led to a lasting partnership, with Freshwater delivering 22 conferences for Unite, engaging over 20,000 delegates, and being retained as the union's sole event supplier for more than ten years based on excellent feedback and consistent, innovative delivery.

Unite the Union