Case Study: Thompsons Solicitors builds national social justice profile with Freshwater

Thompsons Solicitors secures 911 pieces of coverage with Freshwater

Thompsons Solicitors, a law firm, engaged Freshwater to increase its brand profile and position itself as a purpose-led, national social justice law firm focused on representing victims. The challenge was to build trust and highlight this role through widespread media and marketing efforts.

Freshwater implemented a multi-pronged media strategy that included proactive news stories, swift responses to breaking news, and a calendar of awareness events. This was supported by a COPE (create once, publish everywhere) strategy to amplify content across owned channels and targeted digital campaigns. As a result, Freshwater secured 911 pieces of coverage, generating over 1.5 million monthly online readership opportunities and over one million print opportunities, while also increasing the firm's social media engagement and follower growth.

Thompsons Solicitors