Case Study: The Wallich raises awareness of homelessness in Wales with Freshwater

The Wallich secures 10 Welsh media pieces with Freshwater

Freshwater worked with The Wallich, a leading Welsh homelessness charity, to raise awareness of homelessness in Wales for World Homeless Day. The challenge was to share the human stories behind the statistics and advocate for long-term solutions, moving beyond temporary accommodation. Freshwater was tasked with developing a media strategy to reach national and regional audiences.

Freshwater delivered a Welsh-first media strategy by issuing diary markers to journalists, facilitating interviews with individuals who had lived experience, and providing expert media support. This resulted in extensive online and print coverage across major Welsh outlets, including a front-page feature and two double-page spreads. The campaign successfully positioned The Wallich as an authoritative voice on homelessness policy and drove national conversation, with the charity reporting enhanced visibility among decision-makers.

The Wallich