Case Study: The National Lottery Community Fund trains 130 community projects with Freshwater

The National Lottery Community Fund trains 130 groups in 6 weeks with Freshwater

The National Lottery Community Fund faced the challenge of preparing over 130 shortlisted community groups across the UK with the media and campaigning skills needed to successfully compete for public votes and secure funding through The People’s Projects initiative. They commissioned Freshwater to deliver a comprehensive training program to equip these organizations for their high-profile campaigns.

Freshwater implemented a complex logistical solution, arranging and delivering 37 days of training across 19 locations in all four UK countries over six weeks. The solution included developing an interactive coaching session and supporting materials. The training was highly successful, with delegate evaluation scores averaging over 9 out of 10, and the customer reported that attendees gained valuable, lasting skills for both the campaign and future media engagement.

The National Lottery Community Fund