Case Study: Swansea Bay University Health Board achieves record public engagement with Freshwater

Swansea Bay University Health Board reaches 200,000 residents with Freshwater’s 10-week campaign

Swansea Bay University Health Board needed to engage the public on major proposals to restructure services across its three main hospital sites. Facing post-pandemic pressures, they enlisted Freshwater to create and run a ten-week public awareness and consultation program, requiring a multi-channel communications strategy.

Freshwater implemented a digital-first campaign centered on a custom microsite, supported by targeted social media marketing, virtual town hall events, and accessible materials in multiple formats. This approach generated 7,800 website visitors, a social media reach of 200,000, and a record 1,267 survey responses. The results provided the health board with a clear public mandate for its proposals, making it the largest such engagement in the area and avoiding the need for further consultation.

Swansea Bay University Health Board