Case Study: Specsavers boosts Wales campaign reach with Freshwater

Specsavers secures 269 pieces of coverage with Freshwater

Specsavers, a community opticians and audiologists retailer, engaged Freshwater to help promote its 'Best Worst Team' campaign in Wales. The challenge was to generate a groundswell of local Welsh media interest for a campaign featuring an amateur football team, which would in turn boost the campaign's overall UK-wide social media performance and media attention.

Freshwater implemented a comprehensive media relations strategy, working in tandem with national agencies and leveraging key campaign touchpoints like the announcement of a new coach. This resulted in over 40 mentions in UK national media generated from the Welsh coverage, 269 total pieces of UK coverage, and an estimated 45 million online views in Wales alone. The Freshwater campaign also contributed to a 35% increase in brand consideration for Specsavers and a drastic improvement in the football team's fortunes.

Specsavers