Case Study: Shared Lives South West boosts carer recruitment with Freshwater's strategic marketing campaign

Shared Lives South West boosts enquiries 3x with Freshwater

Shared Lives South West, a not-for-profit organization, needed to raise awareness of its Shared Lives care model and recruit new carers from diverse backgrounds. They engaged Freshwater to deliver an integrated marketing campaign that would communicate the flexibility of the service and reassure prospective carers about the training and support available.

Freshwater executed a strategic campaign informed by detailed audience insights, utilizing a mix of digital advertising, radio, print, and out-of-home media. They produced authentic creative assets featuring real carers and optimized performance throughout. As a result, the Freshwater campaign generated over 14.5 million impressions and 205,000 clicks, leading to a 350% increase in active website users and more than tripling the number of enquiries, which remained elevated long after the campaign.

Shared Lives South West