Case Study: Public Health Wales achieves a unified bilingual Health Promoting Schools brand with Freshwater

Public Health Wales launches 7 bilingual brand assets with Freshwater

Public Health Wales engaged Freshwater to rebrand its Health Promoting Schools programme. The challenge was to replace a fragmented and outdated identity with a new, unified brand that would reflect the programme's renewed focus on wellbeing, align with its core values, and resonate across diverse audiences and all regions of Wales.

Freshwater developed a comprehensive bilingual brand identity, including a new logo, brand guidelines, and a suite of creative assets. This solution provided Public Health Wales with a consistent and compelling brand that supports the programme's visibility, reinforces its key messages, and empowers stakeholders to communicate with clarity.

Public Health Wales