Case Study: Natural Resources Wales engages Wales in a national conversation on the future of nature with Freshwater

Natural Resources Wales reaches 3,069 survey completions with Freshwater

Freshwater was commissioned by Natural Resources Wales (NRW) to undertake a high-profile project creating a shared vision for the future of Wales's natural environment. The challenge was to engage a significant portion of the Welsh population in a national conversation about environmental choices, despite COVID-19 restrictions, requiring a primarily digital approach to secure public and stakeholder support for action on the climate and nature emergencies.

The solution involved Freshwater developing a bilingual online portal, a comprehensive research methodology with surveys and events, and a dedicated brand identity for the 'Nature and Us' campaign. Freshwater executed a cross-channel marketing and PR plan, utilizing ambassadors and digital advertising, and provided real-time performance tracking. The results included over 52,000 website visitors, 3,069 survey completions surpassing targets, 7 million advertising impressions, and highly positive media coverage, successfully capturing widespread public and stakeholder input.

Natural Resources Wales (nrw)