Case Study: a national law firm doubles organic enquiries with Freshwater SEO

National Law Firm doubles organic enquiries in 2 years with Freshwater

Freshwater was engaged by a national law firm that was being outranked by larger competitors in key service areas within the UK legal market. The challenge was to increase the firm's visibility in relevant search results to drive more organic traffic and enquiries.

Freshwater implemented a comprehensive two-year SEO strategy focused on establishing expertise, authority, and trust. This involved making technical, off-page, and on-page improvements, including fixing duplicate content, earning high-quality backlinks, and creating a large volume of expert-reviewed legal content. As a result, the law firm saw a 51% increase in organic traffic and a 100% increase in monthly organic enquiries, with 200 target keywords achieving top three positions in search results.