Case Study: Lexington Corporate Finance achieves stronger brand recognition and website growth with Freshwater

Lexington Corporate Finance boosts website views by 229% with Freshwater

The customer, Lexington Corporate Finance, needed to evolve its brand identity to better reflect its expertise and collaborative culture. Freshwater was engaged to deliver a brand strategy and develop new collateral to coincide with a major office move and new website launch.

Freshwater conducted research and workshops to develop a new brand strategy and identity, which was then rolled out across physical and digital assets. The results were significant, including a 229% month-on-month increase in organic website views and a 400% increase in LinkedIn impressions and engagement over six months.

Lexington Corporate Finance