Case Study: Institute of Employment Rights boosts national awareness of workers’ rights with Freshwater

IER strengthens workers’ rights coverage with Freshwater and 10 leading signatories

The Institute of Employment Rights (IER) needed to advocate for stronger legal protections within the UK's Employment Rights Bill and cut through a crowded media space to reach policymakers and the public. To elevate its position as a credible legal authority, the IER engaged Freshwater for pro bono public relations and content marketing support.

Freshwater implemented a strategic media campaign timed to key parliamentary stages, providing press releases, expert commentary, and securing coverage in major outlets like The Daily Mail. This solution successfully brought the IER's legal analysis into the national conversation, positioning it as a key voice on the Bill and making a strong case for enhanced worker protections.

Institute of Employment Rights (ier)