Case Study: Devon County Council boosts foster carer recruitment with Freshwater

Devon County Council drives 8.3 million impressions with Freshwater

Freshwater was engaged by Devon County Council to address the challenge of recruiting new foster carers. The council needed to improve both the quantity and quality of applications, while also reaching a more diverse range of potential carers to meet the varied needs of children in care.

Freshwater implemented a multi-channel marketing campaign based on detailed audience insights, applying the EAST principles to shape tailored messaging and creative assets. The digital-focused campaign included activity on Facebook, Instagram, YouTube, and Google PPC. The results were significant, generating 8.3 million impressions and 81,000 clicks, with Google Search PPC achieving a click-through rate at least double the industry benchmark and directly driving over 225 contact interactions.

Devon County Council