Case Study: Celtic Freeport Consortium launches a successful Freeport bid with Freshwater

Celtic Freeport Consortium launches bid in 17 days with Freshwater

Freshwater was commissioned by the Celtic Freeport Consortium to support its competitive bid for Freeport status in Wales. The challenge was to rapidly develop and launch a compelling brand identity and communications campaign within a tight government-run process.

The solution from Freshwater included creating a bold brand identity, a bilingual microsite, and a professional online launch event, all delivered within 17 working days. The results included strong engagement, with 358 delegates registering for the launch and the microsite receiving 2,260 page views, while also securing significant media coverage. The Celtic Freeport bid was subsequently selected by the UK and Welsh governments.

Celtic Freeport Consortium