Case Study: Cancer Research Wales boosts early cancer detection awareness with Freshwater

Cancer Research Wales drives 17,800 campaign visits with Freshwater

Freshwater worked with Cancer Research Wales, a national charity, to address the challenge of encouraging more people, particularly those aged 50 and over, to visit their GP with potential signs and symptoms of cancer. The goal was to create a multi-channel campaign that would effectively reach this at-risk demographic.

The solution involved developing a targeted campaign with the memorable strapline "Don’t put it off. Don’t worry. Get checked." Freshwater executed this across digital, TV, radio, and print advertising, supported by media relations and a dedicated microsite. The results were significant, with over six million digital advert impressions, 17,800 website visitors, and more than 200 media pieces secured, greatly amplifying the campaign's message.

Cancer Research Wales