Case Study: BT boosts cyber security event engagement with Freshwater

BT delivers digital events with Freshwater, achieving a 72% average view rate

Freshwater was engaged by BT to address the challenge of promoting cyber security awareness and compliance to UK businesses. The customer needed to deliver a series of virtual events to reach business clients and IT leaders, with a specific goal of securing at least 100 registrations per webinar.

Freshwater provided an end-to-end digital event solution, managing everything from branded platform design and registration to speaker training and live technical support. Their team promoted the events via targeted LinkedIn campaigns and email marketing. As a result, Freshwater exceeded BT's registration targets, averaging over 1,000 platform users per event and establishing reusable event branding for the client's future use, leading to continued partnership.

BT