Case Study: Bristol NHS Foundation Trust communicates its new vision with Freshwater animation

Bristol NHS Foundation Trust unites 20,000 staff with Freshwater

The customer, Bristol NHS Foundation Trust, faced the challenge of introducing its new merged organization to patients, staff, and the wider community. The Trust needed a clear and engaging way to explain the benefits of the merger and communicate its ambitious vision for the future. Vendor Freshwater was commissioned to create an accessible animation to support this wider communications campaign.

Freshwater developed a compelling animated video that transformed detailed merger information into an easy-to-follow narrative with engaging visuals. The solution included closed captions and an SRT subtitle file to maximize accessibility. The animation successfully became a key part of the Trust's launch, helping to explain the change and the vision for a more collaborative healthcare future across digital and social channels.

Bristol NHS Foundation Trust