Case Study: Associated British Ports drives stakeholder engagement for its South Wales port vision with Freshwater

Associated British Ports drives 452 registrations and 100% useful feedback with Freshwater

Associated British Ports (ABP) needed to engage stakeholders and communicate a new vision for its five ports in South Wales. They commissioned the vendor Freshwater to design, promote, and deliver a virtual event to launch this initiative.

Freshwater built a dedicated online platform and executed a targeted marketing campaign to drive registrations. The successful virtual event featured high-profile speakers and attracted 452 registered delegates, with over 50% attending live. Post-event surveys showed that 100% of attendees found the content useful, and the campaign's LinkedIn advertising outperformed industry standards.

Associated British Ports