Case Study: 1st Grade Care achieves a warm, consistent brand identity with Freshwater

1st Grade Care creates a fully designed staff handbook with Freshwater

Freshwater partnered with 1st Grade Care, a Cardiff-based care provider, to elevate its brand for a new growth phase. The challenge was to create a brand identity that captured the company's warmth and compassion while ensuring all materials were functional and compliant for the highly regulated care sector. A key part of this was designing a staff handbook that was both informative and engaging to support recruitment and retention.

Freshwater delivered a full suite of brand assets, including a new logo, brand guidelines, and event collateral. The standout piece was a comprehensively designed staff handbook that successfully combined necessary policies with heart and humour. This work provided 1st Grade Care with a polished, consistent brand that mirrors its mission of person-centred care. The client described the handbook as the best designed document they had ever had.

1st Grade Care