Case Study: Vybe Urgent Care cuts ad costs by 27.5% with Freshpaint

Vybe Urgent Care cuts ad costs by 27.5% with Freshpaint

Vybe Urgent Care, a fast-growing urgent care provider, was spending millions on digital advertising but lacked the data to understand true ROI due to HIPAA privacy constraints. Their marketing team was forced to optimize campaigns based on unreliable proxy metrics like web clicks, which were inflated by no-shows. This made it difficult to justify their budget to leadership. They partnered with Freshpaint to implement its Ad Performance solution.

Freshpaint enabled the provider to measure cost per attended appointment in a HIPAA-compliant way. By running side-by-side campaign tests, they achieved consistent double-digit reductions in marketing costs, including a high of 27.5% in one region. With an annual ad spend of $3 million, these efficiencies translated to substantial savings, allowing the team to prove marketing was a growth driver. Freshpaint provided the clear, defensible data needed to shift the narrative with executive leadership.

Vybe Urgent Care