Case Study: OrthoCarolina reduces CPL by 80% with Freshpaint

OrthoCarolina cuts cost per lead by 80% with Freshpaint

OrthoCarolina, a multi-location orthopedic practice, faced the challenge of ensuring compliance with HIPAA and state privacy laws across its marketing channels. This compliance concern had forced the removal of ad tracking, which eroded performance visibility, drove up acquisition costs, and diminished executive confidence in marketing. Chief Growth Officer Blair Primis needed a solution from vendor Freshpaint that would protect patient privacy without sacrificing growth.

By implementing Freshpaint, OrthoCarolina established a privacy-first data foundation that restored compliant tracking and integrations with ad platforms. The results were significant, including an 80% reduction in cost per lead. Furthermore, the solution provided unified cross-channel performance data, which evolved into a powerful growth engine that informed budget allocation, operational improvements, and even geographic expansion strategy, transforming marketing into a measurable revenue driver.

OrthoCarolina