Case Study: Ylopo boosts lead conversions and quality with Freshpaint

How Freshpaint Helped Ylopo Find a New North Star to Guide Product Strategy

Ylopo, a real estate digital marketing platform, needed a better way to measure customer behavior so it could improve lead quality for its broker customers. The team was looking for a faster, more flexible way to collect and analyze product data as it experimented with ways to strengthen the lead experience.

Freshpaint helped Ylopo automatically capture customer actions across the platform and send that data to Mixpanel for analysis. With better visibility into the customer journey, Ylopo was able to run and measure product experiments that led to a 6X increase in lead conversions and a 20% improvement in lead quality.

Ylopo

Brady Gillerlain

Product Lead