Case Study: Columbus Regional Health achieves HIPAA-compliant marketing with Freshpaint

How Columbus Regional Health Navigated HIPAA Compliance with Freshpaint's Healthcare Privacy Platform

Columbus Regional Health, a healthcare organization, needed a way to comply with new HHS HIPAA guidance around online tracking technologies without shutting down the digital marketing tools it relied on, such as Google Analytics. After the legal team asked marketing to disable non-compliant technologies, the team looked for a HIPAA-compliant path forward and chose Freshpaint’s Healthcare Privacy Platform.

With Freshpaint, Columbus Regional Health removed non-compliant web trackers, controlled data flow through Freshpaint’s HIPAA Allowlist, and brought Google Analytics and other marketing tools back online in just 20 days. Freshpaint helped the organization maintain ad and analytics performance with no drop in results while achieving HIPAA compliance.

Columbus Regional Health

Andrew Laker

Web Applications Developer