Case Study: Allergy Partners reduces CPL from $300 to $12 with Freshpaint

Allergy Partners drops CPL from $300 to $12 with Freshpaint

Allergy Partners, the largest allergy and asthma healthcare provider in the U.S., faced unsustainable marketing costs due to HIPAA restrictions. Their inability to use tracking technologies without risking protected health information caused their cost per lead (CPL) to soar to $300. They turned to Freshpaint's Healthcare Privacy Platform for a solution that would allow for compliant data sharing.

Freshpaint implemented its platform to safely share conversion data with ad platforms like Google Ads without exposing PHI. This enabled Allergy Partners to optimize their campaigns, which dramatically reduced their cost per lead from $300 down to $12, a 96% improvement. The solution from Freshpaint rebuilt internal confidence in digital advertising and became a critical part of their marketing infrastructure.

Allergy Partners